Brewing change: How Starbucks Hong Kong & Muuse are tackling single-use waste

Picture a typical morning at any Starbucks in Hong Kong: The espresso machines hum, baristas call out orders, and customers rush in and out.

But instead of walking away with single-use cups destined for trash bins, customers now scan QR codes and borrow reusable containers that can be returned at any of 35 locations across the city.

This transformation is born from a strategic partnership between Starbucks and Muuse, addressing key challenges that many businesses face when implementing sustainability initiatives.

Brewing shift away from single-use waste

Key results at a glance:

• 73,000+ reusable cups borrowed to date

• 30 single-use cups replaced by just one reusable cup

• Expanded from 3 to 35 locations following successful pilot

• Zero deposit required from customers

• 30-second signup process
  

Can reusable systems work for major chains?

The Starbucks implementation in Hong Kong shows that with the right technology partner, major chains can successfully integrate reusable systems without disrupting operations or customer experience.

How to address customer adoption barriers for waste reduction?

The Starbucks-Muuse partnership tackles this through:

• Quick digital account setup

• No deposits required

• Convenient return options

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In the meantime,

Rethink. Reuse. Return.