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  • Writer's pictureMatteo Volani

The power behind a reusable coffee cup

Updated: Aug 29


reusable coffee cup


Key Highlights

  • Reusable coffee cups reduce operational costs and waste in landfills.

  • Incorporating reusable cups can lower Extended Producer Responsibility (EPR) costs.

  • Community engagement with reusable cups fosters a culture of shared responsibility towards sustainability.

  • Durable, multipurpose reusable cups offer versatility for consumers.

  • Reusable cups support a circular economy by being recyclable at the end of their life.

  • Aligning with customer values through reusable cups can enhance brand loyalty and influence urban policies.


Coffee is a staple in many people’s daily routines, with millions of cups consumed every day. However, the environmental impact of disposable coffee cups is a growing concern. Most disposable cups are made from paperboard lined with polyethylene, which are not easily separated after use, making them non-recyclable and contributing to landfill waste. The solution? Reusable coffee cups. This article explores 6 benefits for F&B businesses when incorporating reusable coffee cups. 


How reusable coffee cups benefit F&B businesses


1. Reducing operational and purchasing stock costs 


While the initial investment might be slightly higher, reusables pay for themselves quickly through reduced constant purchasing costs. Also, incorporating an effective reuse and return service that leverages existing infrastructure and dishwashing facilities saves money. With this system, cups can be back in circulation within minutes, eliminating the need to transport them to off-site washing hubs. A smart technology that tracks inventory levels in real time at each location, allowing adjustments to stock and preventing shortages. 


2. Reducing waste 


A single reusable cup or container can replace hundreds, even thousands, of single-use items over its lifetime. Disposable cups require vast amounts of water, energy, and raw materials during production. In contrast, reusable cups conserve these resources and reduce greenhouse gas emissions. Additionally, managing solid waste generated by single-use cups is expensive for both businesses and city governments. Reusable cups alleviate this burden, resulting in substantial cost savings.



2. Reducing cost of EPR (Extended Producer Responsibility)


More and more countries are now mandating polluters to pay/act on the waste they generate, so riding the wave of change . Whilst most can get away with adopting “recyclable” packaging, this too is a cost. Additionally, due to increasing pressure from policies and consumers for companies to adopt greener alternatives, generating waste is becoming more costly and even penalized. An example of this trend is the single-plastic ban in different places from Asia to Latin America, including Hong Kong, Germany, and Colombia, among many others.


If you would like to learn more on how businesses can navigate single-use bans, take a look at this guide we created for the Hong Kong Single-use plastic ban!


3. Community engagement and fostering a culture of reuse 


Involving customers in the solution fosters a collective sense of responsibility toward sustainability. This initiative not only offers a practical way to reduce single-use packaging waste but also increases awareness among users about the environmental impact of their consumption habits. This cultural shift can encourage broader sustainable practices beyond coffee consumption alone. Reusable cups serve as a visible commitment to eco-conscious living, inspiring others to make sustainable choices. Additionally, they can function as a marketing tool for businesses, showcasing their dedication to sustainability and attracting like-minded customers.


 

Learn more about how to foster community engagement with a reuse and return system here - check out our work with Swire Properties in Hong Kong.


 

4. Durable and multipurpose


Unlike flimsy disposable cups, reusable cups are designed to withstand repeated use. They can handle the wear and tear of daily coffee consumption without breaking or leaking. These cups work equally well for both hot and cold beverages. Whether customers want a steaming latte or an iced tea, a single reusable cup suffices. This versatility streamlines inventory management and reduces the need for separate cup types.



starbucks reusable cup
Here the reusable coffee cups we created for Starbucks HK


5. Reusables are often recyclable 


When a reusable item reaches the end of its life, it can often be recycled, contributing to a circular system. This process ensures that materials are repurposed rather than disposed of, reducing waste and conserving resources. By recycling end-of-life reusables, we minimize environmental impact and promote sustainability, creating a cycle where products are continually transformed and reused. This approach supports environmental health and drives innovation and efficiency within industries, paving the way for a more sustainable future.


6. Align with your customer’s values


When businesses actively promote reusable cups, it demonstrates their commitment to sustainability. Customers appreciate this alignment with their values, which can enhance brand reputation and loyalty. Additionally, this makes a loud statement of which policymakers take note, potentially leading to supportive regulations and incentives for F&B businesses. For instance, the Canadian municipality of Banff enabled a whole network of cafés to offer their customers beverages in reusable coffee cups and return them in dedicated bins. Similarly, Starbucks implemented a ‘borrow a cup’ program, conducting over 30 tests in more than 20 markets globally. These efforts not only reduce waste but also contribute to a culture of sustainability.


Conclusion

In conclusion, the shift to reusable coffee cups is not just an environmental imperative but a strategic business decision. It promotes sustainability, reduces costs, and fosters a culture of collective responsibility, contributing to a greener and more sustainable future for cities and communities.


 


Frequently Asked Questions


Why are reusable coffee cups important for F&B businesses?

Reusable coffee cups reduce single-use plastic waste, promote sustainability, and align with customer values for a greener future. They also demonstrate a business's commitment to environmental responsibility, which can enhance brand reputation and customer loyalty.


How often does my business need to use a reusable coffee cup to make a difference?

Consistently using a reusable coffee cup can significantly reduce waste, with each use preventing another disposable cup from ending up in a landfill. Over time, this small change can lead to a substantial reduction in waste.


Can reusable coffee cups really help in building sustainable cities?

Yes, reusable coffee cups play a crucial role in building sustainable cities. They help reduce waste, promote a greener urban lifestyle, and encourage environmentally conscious choices. By incorporating reusable cups into daily city life, people can actively contribute to the development of sustainable cities.


How do reusable coffee cups contribute to waste reduction?

Reusable coffee cups help reduce waste in urban areas by eliminating the need for single-use disposable cups and diverting them from landfills.


How can businesses support the use of reusable coffee cups?

Businesses can partner with reuse experts to enable a system of reuse and return that easily incorporates into their current operations. Also, with educational marketing, customers can get inspired to join the initiative and become part of the solution. 

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